Cameron Wenaus, Co-founder of Retreat Guru, hosted our recent webinar and participants from Hollyhock and The Haven in Canada, Art of Living, Mount Madonna, New York Open Center, Kashi Ashram, Breitenbush Hot Springs and Esalen in the US and Findhorn Foundation and Cortijo Romero in Europe joined in. Each month it’s a joy to welcome new folk into this virtual learning space and strengthen the spirit of collaboration.
Some people are excited about data and analytics (I find it fascinating!) others find it a dry, heady topic. If we consider the heartfelt motivation behind studying it, some of us might reply, “To inspire more people to deepen into personal and spiritual growth and contribute to the transformational impulse around the planet.”
There are many ways we can use technology to inspire more people to book online. To help increase conversions on your website and registration page we asked the following questions;
- How can we turn more of your website visitors into participants?
- How many visitors are leaving your site instead of registering for their next programme or retreat?
The webinar offered practical tools and advice:
- How to use live conversations to increase sales, generate leads, and make your center feel more human accessible?
44% said live chat was important in making the purchase (Forrester Research)
38% said they made their purchase due to the live chat session itself (Emarketer Research
You could experiment with your reservations team for a few weeks and track results
- Where (and where not) to place ‘Calls To Action’ on your site so they are effective?
What is the fold and why does it matter?
Applying a heat map to the fold on web pages can provide invaluable information
Only 10% of visitors reach the bottom of a page – it’s vital to display key info at the top
- How many people are bouncing off your registration form?
We looked at a case study with The Art of Living as they explored ways to make the registration form more effective.
This included a comparison between visitors from desktop and mobile devices using google analytics, and there was an even balance between both.
Thank you for organizing the Website Conversions – Marketing Webinar. I really enjoyed the session – I’ve certainly benefited from past calls, but this one really hit the mark for me. And, I’m keen to connect with Cameron and talk about Retreat Guru!
To access the video recording you’re welcome to email firstname.lastname@example.org and join our mailing list for future webinars.