In the world of business the path is hardly ever clear, however, in most industries there are decades of academic research, more data than a single person could ever read in a hundred lifetimes and lines of professionals stretching for miles. All ready to help shore up the directions businesses are headed in.

Nate Huges, Assistant Director of Menla, speaking during the 2018 Gathering
The story is very different for younger industries such as holistic centers. The path, just like for most businesses, isn’t clear or certain. It’s much harder to find research, data and industry best practices to learn from and benchmark the organization to. It takes ingenuity to mould other industry practices to an industry that doesn’t quite fit the norm. It’s often long hours, team brainstorms, and simply putting faith in doing something that hasn’t been done before.