During our hour long Marketing Webinar in July we focused on best practices and participants from Hollyhock, The Haven, Le Monastère des Augustines and Retreat Guru in Canada, Esalen Institute, Breitenbush Hot Springs, Omega Institute, Kalani Retreat Center in the USA and Findhorn Foundation in Scotland shared insights with each other in the spirit of collaboration.
The size of the various marketing teams ranges from one person to five with a dedicated focus in this area, in some centers the responsibility is shared among various roles. A few centers are in the fortunate position of being at full capacity, others are seeking to attract more guests. The long established centers have a strong reputation that has developed via word of mouth and repeat visitors, and rely little on traditional advertising, however, PR plays an important role in centers both established and new. [Read more…]