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Key Points from Marketing Webinar

August 6, 2016 by Christine Lines 9 Comments

During our hour long Marketing Webinar in July we focused on best practices and participants from Hollyhock, The Haven, Le Monastère des Augustines and Retreat Guru in Canada, Esalen Institute, Breitenbush Hot Springs, Omega Institute, Kalani Retreat Center in the USA and Findhorn Foundation in Scotland shared insights with each other in the spirit of collaboration.

The size of the various marketing teams ranges from one person to five with a dedicated focus in this area, in some centers the responsibility is shared among various roles. A few centers are in the fortunate position of being at full capacity, others are seeking to attract more guests. The long established centers have a strong reputation that has developed via word of mouth and repeat visitors, and rely little on traditional advertising, however, PR plays an important role in centers both established and new. [Read more…]

Filed Under: Featured Posts, Marketing, Webinars

Key Learnings on Hosting Webinars

July 28, 2016 by Christine Lines Leave a Comment

In July, we hosted our first themed webinar and 20 participants joined the call, representing nine different holistic centers. Hosted by Leslie Hoffman, Program Director of Hollyhock and supported by Christine Lines, Manager of Core Programmes, Findhorn Foundation, and Cheryl Fraenzl, Program Director of Esalen Institute, the conversation was rich in learning and inspiration. With a focus on marketing we realised we’d chosen a vast topic to explore in one hour and decided to focus on best practices.

Participants joined us from The Haven, Le Monastère des Augustines and Retreat Guru in Canada, Breitenbush Hot Springs, Omega Institute, Kalani Retreat Center, Living Earth and Thinking Partners in the USA. In feedback after the call, participants rated the webinar as highly valuable and commented, “it’s the relationship-building that’s most important and the webinars further that goal.” It was noted “that there is a lot of need for sharing and learning across departments.”
[Read more…]

Filed Under: Webinars

Centers Gathering Webinars

June 2, 2016 by Christine Lines Leave a Comment

In recent Gatherings we’ve discussed the idea of hosting webinars to go deeper into some of the topics that are so relevant for us as holistic centers and to share our experience, insights and challenges in a supportive and collaborative way.

Traditionally only one or two representatives from the different centers attend each gathering and the webinars are a great opportunity to include our fellow co-workers in the mutual learning and bonding experience.

Following on from the 2016 Gathering hosted by Le Monastere des Augustines in Quebec City, we’re delighted to share details of the webinars scheduled so far.

We agreed that initially participants of the 2016 gathering would be invited to join and each representative would co-ordinate details with their center. Hawaii Island Retreat will be hosting the first webinar as they step into the role of hosting the 2017 Gathering.

Time, further details and a link to join via Zoom video conferencing will be announced for each webinar, with an invitation sent to each Centers’ contact person.

As this pilot series develops, our intention is to then open up the webinars to wider participation, initially to participants of previous gatherings and then potentially beyond.

[Read more…]

Filed Under: Webinars

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